Erik Peter Kirkegaard Skoglund

WI DOT “Choose Your Ride” Vehicle Wrap

Design—Out of Home

Client: Wisconsin DOT

Agency: Affirm

As part of the Wisconsin Department of Trasnportation’s (DOT) Zero In Wisconsin campaign to reduce traffic fatalities, with support from the National Highway Transportation and Safety Administration's (NHTSA) nationwide drunk driving prevention campaign, I designed the Choose Your Ride vehicle wrap. Using a decommissioned State Patrol cruiser, I styled the front of the vehicle to match how it appeared in its former life, while the back was designed to resemble a taxi. All this was to emphasize the relative cost of a cab ride home versus a DWI ticket. The design won several American Advertising Federation ADDY Awards, including a silver ADDY at the national level, and a gold & best of show at the district level in 2014.